RxLine is the AI voice agent that handles prescription checks, stock queries, appointment booking, call transfers and more — so your team can focus on patient care, not the phone.
This is RxLine handling a real pharmacy call. Try it — ask about a prescription, check if a medication is in stock, or book an appointment. This is exactly what your patients would hear.
RxLine is designed for one type of pharmacy. If you fit this profile, this will feel like it was made for you.
You own one or more independent pharmacies in the UK. You're GPhC registered, NHS contracted, and you know your patients by name. But somewhere between the dispensing, the consultations, and the paperwork, you and your team are spending hours every day answering the same routine phone calls.
Not because you want to. Because there's been no better way. Until now.
These are the calls your team answers 30–50 times a day. They take 2 minutes each. That's up to 100 minutes of staff time — every single day — going nowhere.
We'd rather be honest than waste your time. RxLine isn't the right solution if:
The best RxLine customers are owners who are frustrated, not yet defeated. If you've thought "there has to be a better way" at least once this week, you're exactly who we built this for.
Unlike generic AI receptionists, every feature in RxLine was designed around how a real pharmacy actually operates — because we've all worked in one.
Patients ask if their prescription is ready. The agent checks your pharmacy's dashboard and tells them automatically — without a staff member ever picking up the phone.
Your team updates stock in a simple dashboard. Patients ask if you have their medication — the agent checks and responds instantly, day or night, without interrupting your dispensing team.
Flu jabs, travel vaccines, Pharmacy First consultations. Patients book on the call and receive a confirmation. You see it in your calendar immediately — no staff involvement needed.
Any patient who needs to speak to a pharmacist gets transferred instantly to your existing number. No new number needed — your patients never notice a thing.
Closed doesn't mean unavailable. The agent handles FAQs, answers common queries, and takes detailed messages for your team to review the next morning.
When the pharmacy is closed the agent takes a full message — patient name, number, and reason for calling — and stores it securely. Your team arrives in the morning with a complete log of every missed query.
RxLine handles patient calls in multiple languages including Hindi, Urdu, Punjabi, and Bengali — ensuring every patient in your community gets the same quality of service regardless of their first language.
When a patient calls with an urgent medical concern outside opening hours, the agent appropriately directs them to NHS 111. Safe, compliant, and aligned with GPhC professional standards.
See exactly what patients are calling about, when your peak call times are, and how many calls have been handled automatically. Real data to help you run your pharmacy better.
There are generic AI receptionists, and there's RxLine. Here's the difference — and why it matters for a pharmacy specifically.
| Feature | RxLine | Generic AI receptionist |
Human receptionist |
|---|---|---|---|
| Understands pharmacy terminology | ✓ Built-in | ✕ No | ~ Depends |
| Live prescription ready checks | ✓ Real-time | ✕ No | ~ Manual |
| Stock query handling | ✓ Instant | ✕ No | ~ Manual |
| Pharmacy First appointment booking | ✓ Integrated | ~ Generic only | ✓ Yes |
| Keeps your existing phone number | ✓ Always | ✕ New number | ✓ Yes |
| Out-of-hours 24/7 coverage | ✓ Always on | ✓ Yes | ✕ Expensive |
| Safe — never gives clinical advice | ✓ By design | ~ Not guaranteed | ✓ Yes |
| Setup time | Next day | 1–2 weeks | Weeks + training |
| Monthly cost | £149.99/mo | £150–400/mo | £1,800–2,500/mo |
One price for every independent pharmacy. No tiered complexity, no hidden fees, no long contracts. Just a simple monthly subscription that pays for itself within days.
No setup fees · Cancel monthly plan anytime with 30 days notice · Prices exclude VAT · 14-day free trial on all plans
We set up RxLine on your existing pharmacy number, configure it with your data, and run it live for 14 days — completely free. You see it working in your real pharmacy, with your real patients, before you pay a penny.
You don't touch any technology. We configure everything, test it thoroughly, and have it live on your existing number the next day.
Your patients keep calling the same number they always have. They won't notice anything different — except that someone always answers.
After 14 days you'll see exactly how many calls were handled automatically, what patients were calling about, and how much staff time was freed up.
If you decide RxLine isn't right for your pharmacy after the trial, we remove it and you owe us nothing. No awkward conversations. No small print.
Book a 20-minute demo call. We'll show you exactly how RxLine would work on your existing number and start your free 14-day trial if you want to proceed. No pressure, no pitch deck.
Takes 20 minutes · No commitment · Free 14-day trial · Live on your existing number next day