Built for UK chiropractic clinics

Your adjustment diary, full.
Your phones, sorted.

Chiropractic leads all UK private practice specialties for patient retention. RxLine answers every call automatically, books adjustments, handles repeat bookings, and keeps your diary full without your chiropractors lifting the phone.

Book a free demo call → See how it works

77.8% chiropractic retention rate, highest
of any UK private practice specialty

30M working days lost annually in the UK
to MSK conditions chiropractors treat

12% of back pain sufferers wait
over 10 years to seek help

Next day live on your existing
phone number

77.8% chiropractic retention rate highest of any UK private practice specialty, driven by high-frequency adjustment models where return visits are built into care (UK Private Practice Barometer, 2026)

£100bn+ lost annually in UK productivity due to MSK conditions, with over 30 million working days lost each year the patient base knocking on your door is enormous (YHEC, 2025)

11% → 6.3% the fall in no-show rate when automated reminders and rebooking are introduced nearly halving wasted slots in a diary that depends on regular repeat visits (UK Barometer, 2026)

12% of back and neck pain sufferers have lived with their problem for more than 10 years before seeking help every unanswered call is another person who gives up and suffers on (BCA)

A typical Friday

Before RxLine.
After RxLine.

Every scenario below happens in real chiropractic clinics every week. None of them need a chiropractor. All of them currently interrupt one.

Without RxLine

A patient calls to book a first appointment for back pain

They've been in pain for weeks and finally decided to call. The chiropractor is mid-adjustment. Reception is with a patient at the desk. The call rings out. The patient tries the next clinic on Google.

Someone asks if chiropractic can help their sciatica

A straightforward question with a clear answer. But it takes five minutes on the phone and pulls the receptionist off three other tasks. It happens six times before lunch.

A regular patient cancels their weekly adjustment

They cancel at 7pm. The slot sits empty the next morning. Nobody saw the cancellation in time to fill it from the waiting list. One missed slot per day adds up to thousands lost per year.

A patient calls after hours about post-adjustment soreness

Mild soreness is normal and easily explained. But the clinic is closed. The patient goes online, reads something alarming, and doesn't rebook.

A new patient asks about GCC registration and pricing

Standard pre-booking question. Takes three minutes. Happens constantly. None of it needs a clinician. All of it currently lands on whoever is nearest the desk.

With RxLine

✓

First appointment booked, patient kept

RxLine answers instantly, books the initial consultation, and sends an SMS confirmation. The patient who finally decided to call ends up at your clinic, not the next one on Google.

✓

Sciatica query answered confidently

RxLine knows the conditions your clinic treats and your approach. It answers clearly, explains what an initial assessment covers, and books the appointment on the same call.

✓

7pm cancellation caught and slot filled

RxLine logs the cancellation, flags the slot, and alerts you immediately. You wake up with the opportunity to fill it rather than discovering a gap at 9am when it's too late.

✓

Post-adjustment query handled reassuringly

RxLine provides your standard post-adjustment guidance from the knowledge base and takes a message for the chiropractor if needed. Patient reassured, rebook secured, trust maintained.

✓

GCC and pricing query answered instantly

RxLine knows your GCC registration details, pricing, and what the first appointment includes. New patient gets exactly what they need and books. No staff involved.

Data: UK Private Practice Barometer 2026, 700+ clinic owners. Chiropractic retention 77.8%, highest specialty. No-show rate 11% → 6.3% with automation. YHEC UK Healthcare Cost Analysis 2025. British Chiropractic Association.

What you get

Built around how a chiropractic
clinic actually runs.

Every feature in RxLine is designed for appointment led healthcare businesses, not adapted from a generic call centre product.

📅

Appointment booking

Patients book directly on the call. You see the appointment in your calendar immediately, no manual entry required.

🔁

Rebooking and cancellations

Patients can move or cancel a session on the call. Cancelled slots are flagged immediately so you can refill them.

🔄

Smart call transfer

Any patient who needs to speak to your team directly is transferred instantly to your existing number.

🌙

24/7 out-of-hours coverage

Closed doesn't mean unavailable. The agent takes bookings, answers FAQs, and logs messages, even at midnight.

📞

Keep your existing number

No new number for patients to learn. RxLine answers on the line you already use, live the next day.

📊

Call analytics dashboard

See exactly what patients are calling about, peak call times, and how many calls have been handled automatically.

Why RxLine

How we compare to
every alternative

There are generic AI receptionists, and there's RxLine. Here's the difference, and why it matters for an appointment led clinic specifically.

Feature	RxLine	Generic AI receptionist	Human receptionist
Live appointment booking	✓ Real-time	~ Generic only	✓ Yes
Rebooking and cancellations	✓ On the call	✕ No	✓ Yes
Out-of-hours 24/7 coverage	✓ Always on	✓ Yes	✕ Expensive
Keeps your existing number	✓ Always	✕ New number	✓ Yes
Never gives clinical advice	✓ By design	~ Not guaranteed	✓ Yes
Setup time	Next day	1–2 weeks	Weeks + training

🛡

Risk reversal

Try it for 30 days.
No payment needed.

We set up RxLine on your existing number, configure it with your clinic's details and services, and run it live for 30 days, completely free. You see it working with your real patients before you pay a penny.

⚙️

We do the setup

You don't touch any technology. We configure everything and have it live on your number the next day.

📞

Your number, your patients

Patients keep calling the number they already know. They'll just notice someone always answers.

📊

Real results from day 1

See exactly how many calls were handled automatically and how many slots were filled.

🚫

No commitment

Not right for your clinic? We remove it and you owe us nothing. No awkward conversations.

Your adjustment diary, full.Your phones, sorted.

Before RxLine.After RxLine.

Built around how a chiropracticclinic actually runs.