Looking for RxLine for Pharmacy? Our core product is built exclusively for UK independent community pharmacies.
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Built for UK healthcare businesses

The same technology.
Built for your practice.

RxLine was built for pharmacy. But the AI voice technology that handles patient calls, books appointments, and answers routine queries works across healthcare. Physiotherapy, podiatry, veterinary practices, dental practices — and more. If you're tired of routine calls eating into your clinical time, we'd love to talk.

Physiotherapy. Podiatry. Dental.
Veterinary practices. And more.

Every healthcare and clinical business has the same phone problem. Staff pulled away from patients to answer the same questions. Appointments missed because nobody answered after hours. RxLine solves this across every practice type.

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Physiotherapy Clinics

Physio clinics live and die by their appointment book. New patient enquiries, cancellations, rescheduling, insurance queries — all handled automatically so your therapists can focus on treatment.

"I'd like to book an initial assessment" "Do you accept BUPA / AXA / Vitality?" "Can I reschedule my appointment?" "How many sessions will I need?"
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Podiatry Clinics

Podiatry practices — whether NHS-contracted or private — deal with a high volume of repeat patients, referrals, and appointment queries. The agent handles the admin so you can focus on clinical care.

"I've been referred by my GP" "Do you treat diabetic foot problems?" "How long is the waiting list?" "Can I book a nail surgery consultation?"
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Veterinary Practices

Vet practices are among the busiest phone environments in healthcare. Appointment booking, medication queries, post-operative care calls, and out-of-hours emergencies — the agent handles the routine so your clinical team can focus on the animals.

"I'd like to book a vaccination appointment" "My pet is unwell — can I speak to a vet?" "Can I order a repeat flea treatment?" "What are your out-of-hours arrangements?"
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Dental Practices

Dental receptionists spend hours on the phone managing appointments, handling nervous patients, dealing with emergencies, and answering treatment queries. RxLine handles the routine so they can handle what matters.

"I need an emergency appointment" "Are you taking on NHS patients?" "How much does a crown cost?" "I need to cancel tomorrow's appointment"
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GP Surgeries & Primary Care

GP reception teams are overwhelmed. Appointment requests, prescription queries, test results chasing, opening hours — your staff handle hundreds of calls a day that don't require clinical input.

"Can I book an appointment?" "What are your opening hours?" "Has my repeat prescription been sent?" "I need to speak to a doctor urgently"
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And many more

Opticians. Audiology clinics. Chiropractors. Osteopaths. Aesthetic clinics. Private hospitals. Care homes. If your practice has a phone that rings constantly with routine queries, RxLine can help.

Any practice with high inbound call volume Any business where staff are pulled from clinical work to answer phones Any healthcare business that misses calls after hours

Up and running
by tomorrow.

No new phone number. No hardware. No technical setup on your end. We configure everything around your practice and go live within 24 hours.

01

You get in touch

Tell us about your practice — what you do, how many calls you receive, and what your team spends most time answering.

02

We configure the agent

We build your agent with your specific services, opening hours, booking process, FAQs, and escalation rules. Tailored to your practice.

03

Your number stays the same

Patients keep calling the same number they always have. The RxLine agent answers automatically and handles or transfers as needed.

04

Your team handles less

From day one your team spends less time on routine calls and more time with patients. You see the data in your dashboard.

Everything your practice needs.
Nothing it doesn't.

Every feature is configurable around your specific practice type. What works for a physio clinic is different from what works for a GP surgery — we build it around you.

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Appointment booking

Patients book directly on the call. New patients, follow-ups, specific practitioners — all handled automatically with instant calendar confirmation.

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Smart call transfer

Any call that needs a human gets transferred instantly to the right person. Clinical queries go straight to your team without delay.

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24/7 out-of-hours

The agent answers around the clock. After hours it handles what it can, takes messages, and directs urgent queries appropriately.

✉️

Message capture

Every query the agent can't fully handle is logged with the patient's name, number, and reason for calling — ready for your team to action.

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Multilingual support

The agent handles calls in multiple languages including Hindi, Urdu, Punjabi, and Bengali — serving every patient in your community.

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Call analytics

See what patients are calling about, when your peak times are, and how much staff time has been saved. Real data for better practice management.

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Urgent call handling

The agent recognises urgent language and escalates appropriately — transferring immediately or directing to emergency services when needed.

⚙️

Fully configurable

Your services, your terminology, your escalation rules. The agent is built around how your practice actually works — not a generic template.

🔒

GDPR compliant

All patient data handled in accordance with UK GDPR. Call recordings stored securely and accessible only to your authorised team.

Tell us about
your practice.

We're expanding RxLine beyond pharmacy and want to work with forward-thinking healthcare practices who want to get ahead of the curve. Get in touch and we'll have an honest conversation about whether RxLine is right for you.

No commitment · We'll respond within one working day · Free consultation included