Built for UK veterinary practices

Every call answered.
Every pet owner helped.

The average UK veterinary practice misses 1 in 4 incoming calls. Over 70% of out-of-hours calls are non-emergencies that don't need a clinician. RxLine answers every call automatically, books appointments, handles routine queries, and makes sure a worried pet owner never hears an engaged tone again.

Book a free demo call → See how it works

5,331 veterinary practices in the UK,
all answering phones manually

70%+ of out-of-hours vet calls
are non-emergencies

1 in 4 calls go unanswered at
the average practice

Next day live on your existing
phone number

70%+ of out-of-hours calls to UK vets are non-emergencies, ranging from appointment queries to general pet advice, all answerable without a clinician (VetSurgeon.org, 475 UK vets surveyed)

£7.3bn UK veterinary services revenue in 2025, growing at 4.8% annually as pet ownership reaches 60% of UK households (IBISWorld, 2025)

10–15% average no-show rate at veterinary clinics, 4 to 6 wasted slots per day for a typical practice, most caused by poor reminder and rebooking systems

1 in 4 incoming calls go unanswered at the average veterinary practice, every one a potential client walking straight to a competitor (VHMA Benchmarking Study)

A typical Wednesday

Before RxLine.
After RxLine.

Every scenario below happens in real veterinary practices every day. None of them need a vet. All of them currently interrupt one.

Without RxLine

A pet owner calls at 8am about a sick dog

The practice opens at 9am. The call goes unanswered. By 9am the owner has already found an emergency vet online and booked elsewhere. You never knew they called.

Someone calls to ask if you accept their pet insurance

They have Petplan and want to know if you're registered. Reception puts them on hold, checks the list, comes back. Three minutes per call, repeated five times before lunch.

A client calls about their cat's repeat prescription

They need ongoing medication. The vet is mid-consultation. Reception takes a message. The client calls back twice before it's resolved. The medication runs out in the meantime.

Three calls come in during the evening

All three want to book routine appointments. The practice is closed. None leave voicemails. By morning two have booked elsewhere and one has forgotten entirely.

A worried owner calls about post-surgery care

Their dog had a procedure yesterday and they have questions about the wound. The vet is with another patient. The owner waits on hold, gives up, and spends the evening anxiously searching online instead.

With RxLine

✓

8am call answered, worry addressed

RxLine answers before the practice opens, takes the details, books an urgent appointment, and sends an SMS confirmation. The owner feels heard. They don't go elsewhere.

✓

Insurance query answered instantly

RxLine knows which insurers you accept and your registration details. Answered on the call, no hold, no callback. The owner books immediately with confidence.

✓

Prescription request logged and flagged

RxLine takes the prescription details, logs the request, and sends an alert to the vet team. The client gets an SMS confirmation. No callback loop, no medication running out.

✓

Evening bookings captured automatically

All three callers get through, book appointments, and receive SMS confirmations. You wake up to three new bookings rather than three missed opportunities.

✓

Post-surgery query handled with care

RxLine provides standard post-operative guidance from your knowledge base and takes a message for the vet if clinical input is needed. Owner reassured, vet not interrupted mid-consultation.

Data: VetSurgeon.org survey of 475 UK vets and vet nurses; IBISWorld UK Veterinary Services 2025; VHMA Benchmarking Study; Christie & Co UK Veterinary Practice Report. UK pet ownership 60% of households (UK Pet Food, 2024).

What you get

Built around how a veterinary
practice actually runs.

Every feature in RxLine is designed for appointment led healthcare businesses, not adapted from a generic call centre product.

📅

Appointment booking

Patients book directly on the call. You see the appointment in your calendar immediately, no manual entry required.

🔁

Rebooking and cancellations

Patients can move or cancel a session on the call. Cancelled slots are flagged immediately so you can refill them.

🔄

Smart call transfer

Any patient who needs to speak to your team directly is transferred instantly to your existing number.

🌙

24/7 out-of-hours coverage

Closed doesn't mean unavailable. The agent takes bookings, answers FAQs, and logs messages, even at midnight.

📞

Keep your existing number

No new number for patients to learn. RxLine answers on the line you already use, live the next day.

📊

Call analytics dashboard

See exactly what patients are calling about, peak call times, and how many calls have been handled automatically.

Why RxLine

How we compare to
every alternative

There are generic AI receptionists, and there's RxLine. Here's the difference, and why it matters for an appointment led clinic specifically.

Feature	RxLine	Generic AI receptionist	Human receptionist
Live appointment booking	✓ Real-time	~ Generic only	✓ Yes
Rebooking and cancellations	✓ On the call	✕ No	✓ Yes
Out-of-hours 24/7 coverage	✓ Always on	✓ Yes	✕ Expensive
Keeps your existing number	✓ Always	✕ New number	✓ Yes
Never gives clinical advice	✓ By design	~ Not guaranteed	✓ Yes
Setup time	Next day	1–2 weeks	Weeks + training

🛡

Risk reversal

Try it for 30 days.
No payment needed.

We set up RxLine on your existing number, configure it with your clinic's details and services, and run it live for 30 days, completely free. You see it working with your real patients before you pay a penny.

⚙️

We do the setup

You don't touch any technology. We configure everything and have it live on your number the next day.

📞

Your number, your patients

Patients keep calling the number they already know. They'll just notice someone always answers.

📊

Real results from day 1

See exactly how many calls were handled automatically and how many slots were filled.

🚫

No commitment

Not right for your clinic? We remove it and you owe us nothing. No awkward conversations.

Every call answered.Every pet owner helped.

Before RxLine.After RxLine.

Built around how a veterinarypractice actually runs.